I’ve been designing digital products for a long time — long enough to know that the best solutions don’t always come from within the field. I tend to look outward: to culture, behavior, environments, even history — because that’s where people actually live. To me, UX isn’t just about clean flows and business outcomes. It’s a way to connect with people, to solve real problems in a way that feels human. My experience spans fintech, staffing, healthcare, and marketplaces — but what connects it all is a deep interest in how design can build trust, reduce friction, and make things just feel… right.
