PROFILE
I’m a UX leader with 15+ years of experience building multi-disciplinary teams in SDLC envrionments to create user-centric digital products that unite business goals with innovative, delightful design. With deep expertise in user research, interaction design, and product development, I’m committed to building delightful experiences that are not only innovative & effective but also deeply connected to business objectives.
GOALS
Seeking a leadership role as a UX Director where I can leverage my extensive experience & visionary approach to drive the creation of intuitive &engaging user experiences. Committed to fostering a collaborative design culture, mentoring design talent, and implementing innovative solutions that meet both user needs & business goals. Passionate about working with forward-thinking companies on projects that make a meaningful impact.
MEDIA EXPERIENCE
Expertise in designing highly-functional SaaS platforms
Responsive web design
Mobile app design
Web advertising
Animation
Brand identity / logo design
Print collateral
Posters
Magazine layout
Art/museum exhibition design & installation
Trade shows
EDUCATION
University of Arizona 1988 - 1989 PHILOSOPHY / GENERAL STUDIES
Pima Community College 1989 - 1991 GRAPHIC DESIGN
University of North Texas 1992 DESIGN
University of Southern California Long Beach 2000 LIGHTWAVE CERTIFICATION
Art Center College of Design 2001 DESIGN
PROFESSIONAL HISTORY
Bluecrew/Employbridge Product Design & UX Director - July 2022 - July 2024
Directed UX for a $4 billion SaaS staffing company, transitioning traditional workflows to digital tools.
Served as lead creative contact & creative director for the agency Fantasy during the redesign of Employbridge.com.
Built a robust team of designers & researchers and coached them on best practices for UX.
Mentored junior staff in best practices & internal workflows.
Lead the redesign of Bluecrew’s main digital platform for posting & managing work shifts based on extensive user research.
Managed a team of designers & researchers, collaborating with product & engineering to build new features.
Developed a UX vision aligning user needs with corporate objectives.
Lead the redesign of Timesheets to reimagine it as a client-facing tool. Reduced account manager intervention by 30%.
Oversaw design of digital onboarding flow.
Created presentations to sell through the Product Teams initiatives to the board of directors.
Presented new product initiative designs to stakeholder teams in engineering & product.
Green Dot Corporation Senior Manager, Product & UX Design - April 2012 - July 2022
Lead projects & managed teams designing consumer-facing fin-tech banking solutions & BaaS platform features.
Managed offshore dev teams, in-house design teams, and vendor partner teams.
Directed & conducted user testing, presented results & recommendations to C-level groups.
Lead the creation of BaaS (Banking-as-a-Service) white-label personal banking products for Amazon, Walmart & Intuit.
Freelance Design and Art Direction - February 2010 - April 2012
Worked on numerous assignments for various studios throughout Southern California.
Projects included web design, iPad and iPhone app design, brand development, marketing & print material.
Disney Consumer Products Art Director - October 2009 - February 2010
Managed a team of 4 designers during the redesign of disneystore.com over the busy holiday season.
Developed new content weekly, maintained visual integrity, and collaborated with other departments.
Participant Media (takepart.com) Senior Art Director - March 2009 - October 2009
Managed a staff of 4 designers, working with researchers, copywriters, and Flash programming vendors.
Led conceptualization, design, and implementation of interactive infographics and journalistic modules.
iCrossing Senior Art Director - February 2006 - January 2009
Worked on projects for Fortune 500 clients such as GMAC, Toyota, Mazda, and Chevron.
Served as the primary creative contact in client-facing meetings, led internal initiatives, and trained junior staff.
The Erotic Museum Creative Lead/Curator - October 2003 - January 2006
Directed interior & architectural design. Developed exhibitions, marketing materials, signage, web site, & brand identity.
Served as the primary media contact and designed branded products for the associated retail store.
ADS Creative Art Director - October 2001 - October 2003
Concept development and design of marketing materials, studio interior redesign, and client project direction.
Siegelgale Senior Designer - April 2000 - April 2001
Designed corporate identities, websites, and presentations for companies such as Motorola and Technicolor.