PROFILE

Innovative & results-driven UX Director with over 15 years of experience in leading design teams, developing user-centric digital products, and driving UX strategies. Adept at transforming traditional workflows into seamless digital experiences and aligning user needs with business objectives. Demonstrated ability to lead cross-functional teams, manage complex projects, and deliver compelling user experiences that enhance customer satisfaction and business performance. Skilled in user research, interaction design, and product development with a strong focus on usability and accessibility.

GOALS

Seeking a leadership role as a UX Director where I can leverage my extensive experience & visionary approach to drive the creation of intuitive &engaging user experiences. Committed to fostering a collaborative design culture, mentoring design talent, and implementing innovative solutions that meet both user needs & business goals. Passionate about working with forward-thinking companies on projects that make a meaningful impact.

MEDIA EXPERIENCE

  • Expertise in designing highly-functional SaaS platforms

  • Responsive web design

  • Mobile app design

  • Web advertising

  • Animation

  • Brand identity / logo design

  • Print collateral

  • Posters

  • Magazine layout

  • Art/museum exhibition design & installation

  • Trade shows

EDUCATION

University of Arizona 1988 - 1989 PHILOSOPHY / GENERAL STUDIES

Pima Community College 1989 - 1991 GRAPHIC DESIGN

University of North Texas 1992 DESIGN

University of Southern California Long Beach 2000 LIGHTWAVE CERTIFICATION

Art Center College of Design 2001 DESIGN

PROFESSIONAL HISTORY

Bluecrew/Employbridge Product Design & UX Director - July 2022 - July 2024

  • Directed UX for a $4 billion staffing company, transitioning traditional workflows to digital tools.

  • Led the redesign of Bluecrew’s main digital platform for posting work shifts.
    Managed a team of designers and researchers, collaborating with engineering to build new feature flows.

  • Developed a UX vision aligning user needs with corporate objectives.

Green Dot Corporation Senior Manager, Product & UX Design - April 2012 - July 2022

  • Led projects developing complete consumer-facing banking solutions platforms and BaaS (banking-as-a-service) platform features.

  • Directed offshore dev teams, in-house design teams, and vendor partner teams for various projects.

  • Developed and conducted user testing programs, presented to C-level groups.

  • Extensive experience with financial services legal, compliance, risk, and product development.

Freelance Design and Art Direction - February 2010 - April 2012

  • Worked on numerous assignments for various studios throughout Southern California.

  • Projects included web design, iPad and iPhone app design, brand development, marketing & print material.

Disney Consumer Products Art Director - October 2009 - February 2010

  • Managed a team of 4 designers during the redesign of disneystore.com over the busy holiday season.

  • Developed new content weekly, maintained visual integrity, and collaborated with other departments.

Participant Media (takepart.com) Senior Art Director - March 2009 - October 2009

  • Managed a staff of 4 designers, working with researchers, copywriters, and Flash programming vendors.

  • Led conceptualization, design, and implementation of interactive infographics and journalistic modules.

iCrossing Senior Art Director - February 2006 - January 2009

  • Worked on projects for Fortune 500 clients such as GMAC, Toyota, Mazda, and Chevron.

  • Served as the primary creative contact in client-facing meetings, led internal initiatives, and trained junior staff.

The Erotic Museum Creative Lead/Curator - October 2003 - January 2006

  • Directed interior & architectural design. Developed exhibitions, marketing materials, signage, web site, & brand identity.

  • Served as the primary media contact and designed branded products for the associated retail store.

ADS Creative Art Director - October 2001 - October 2003

  • Concept development and design of marketing materials, studio interior redesign, and client project direction.

Siegelgale Senior Designer - April 2000 - April 2001

  • Designed corporate identities, websites, and presentations for companies such as Motorola and Technicolor.